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NOTE: Events are repeated until they take place.
revisions are added each week as quickly as scheduled.

HOME FURNISHINGS CALENDAR

New events, last minute changes and
HOME FURNISHINGS CALENDAR asks

your indulgence for the unavoidable changes and new events that come up between issues,

DATE
Thursday
July 2l-
July 28

Thursday
July 21
Just out

July 2l-
July 29 .

Sunday
July 24-
July 27 |
9:00 A.M.~
6:00 P.M.

Sunday
July 24-
July 27

Sunday
July 24~
July 29
9:00 A.M.~
6:00 P.M.

WHAT'S GOING ON GIVEN BY WHERE
MIDSUMMER ABRAHAM & STRAUS FULTON STREET

FURNITURE EXHIBIT BROOKLYN, N.Y.
"Better Living with Television", Abraham & Straus! midsummer furniture
exhibit, will be open to the public on this date and will consist of 17
room settings planned to solve the problem of how to live with television
and love it. On Thursday, July 21, from 4 to 8 P.M. Paul Whiteman will
give preliminary television auditions to talented young people; at 2:30
P.M. on Tuesday, July 26, Bill Slater will introduce television person-
alities; Mary David Gillies of McCall's Magazine and Norman Fox MacGregor,
designer for Valley Furniture Co. will also appear on this program; at
6:30 P.M. on Thursday, July 28, Paul Whiteman will audition a group of
talented young people; Harriet Van Horne of the World Telegram will be
interviewed and Ivor Kenway of the American Broadcasting Company will
speak on "Behind the Scenes in Television." Publicity: Frances Bemis,
Director of Feature Events, Abraham & Straus, TR. 5=7200.

DECORATING GUIDE MAGEE CARPET CO, 295 FIFTH AVENUE

"How to Carpet Your Home Correctly" is the title of a new booklet, print-
ed in full color, which shows how to build a color scheme around a carpet.
Actual carpet swatches are included, Available now to the trade, at 25¢
each, this booklet will be available for distribution to the public early
in September. Contact: Harry D. Goodwin, MU. 6-3150,

SOUTHERN FURNITURE MARKET, EXPOSITION BUILDING, HIGH POINT, N. C,
CONTACT: PAUL CASEY, EXPOSITION BUILDING, HIGH POINT, N. C.

FIFTH CALIFORNIA LOS ANGELES TRADE FAIR ALEXANDRIA HOTEL
CURTAIN & DRAPERY SHOW 1151 SO. BROADWAY, L.A. LOS ANGELES, CALIF.
New textile products such as curtains, draperies, bedspreads, pillows,
hand-screened fabrics, shower curtains, Venetian blinds, hardware,
trimmings, headboards and allied merchandise will be shown at the Show.
There will be an open house during the evening of Monday, July 25 for
both buyers and store personnel. Publicity: Worth Larkin-Dick Bean,
Los Angeles Trade Fair, Inc,, 1151 So. Broadway, Los Angeles 15.

GIFT AND HOUSEWARE SHOW MICHIGAN MDSE. SHOW STATLER, DETROIT
The Michigan Merchandise Show to display gifts and housewares will be
held in the Hotel Statler in Detroit on these dates, Showings from

11 A.M. to 9 P.M. daily. Contact: Charles W, Burn, Room 935, 225 Fifth
Avenue, New York 10, New York, MU. 6«2631.

29TH CALIFORNIA L.A, TRADE FAIR, INC. BRACK SHOPS, ETC,
GIFT SHOW 1151 SO. BROADWAY, L.A. LOS ANGELES, CALIF.
Gifts, dinnerware, lamps, glass and allied items will be shown with a
large number of items tagged "Preview Item" as was done so successfully
last season. Contact: W. C, Klingborg, Los Angeles Trade Fair.
Publicity: Worth Larkin-Dick Bean, Los Angeles Trade Fair, 1151 South
Broadway, Los Angeles 15, California.

COPYRIGHT 1949, HOME FURNISHINGS CALENDAR. -l-

-

July 25<
July 28

Monday
July 25-
July 28

Monday
July 25=
July 29

Tuesday
July 26

Sunday
July 31-
August 4

Monday
August 1
5:30 P,M.=
7330 P.M.

Monday
August 1+
August 5

Monday
August l-
August 6

WHAT'S GOING ON GIVEN BY WHERE
NNING MONDA ULY 25, 3

TRADE SHOW AND CONVENTION, HOTEL NEW YORKER AND MANHATTAN CENTER. CONTACT;
WM. R. GARD, NATL. ASSN. MUSIC MERCHANTS, 28 E. JACKSON, CHICAGO.

NEW LINE OF AIR KING PRODUCTS CO. HOTEL NEW YORKER
TELEVISION SETS 170 - 53RD ST., BKLYN. ROOM 970

A new promotional line of television sets will be exhibited on these dates.
according to an announcement by R. D. Payne, Manager of Sales. Publicity:
S. Olchak, Air King Products.Co., 170-53rd St., Brooklyn 32,

24TH SEMI-ANNUAL SUMMER LOS ANGELES FURN, MART LOS ANGELES FURN.
FURNITURE MARKET 2155 EAST 7TH STREET MART, LOS ANGELES
The Summer Furniture Merket will be held on these dates to coincide, for
the convenience of buyers, with the Gift Show and the Curtain and Drapery
Market. Publicity: James J. Cowen, L.A. Furniture Mart,

BREAKFAST MEETING, NATL, RETAIL FURN. ASSN., BILTMORE, LOS ANGELES, CAL.
CONTACT: JOHN DAViS, DAVIS FURNITURE CO., LONG BEACH, ” CALIFORNIA.

GIFT, STATIONERY, TOY WESTERN MDSE. EXHIBITORS CIVIC AUDITORIUM
HOUSEWARES SHOW (1355 MARKET STREET SAN FRANCISCO, CALIF.
Over 1,000 nationally known lines of china, cooking utensils, cutlery,
decorative accessories, electrical appliances, gifts, housewares, lamps,
linens, pictures, pottery, and so on will be on display. Contact: Kay
Leber, Show Director, Western Merchandise Exhibitors, 1355 Market Street,
San Francisco 3, California.

WEEK BEGINNING MONDAY, AUGUST 1, 1949

COCKTAIL PARTY FURN. CLUB OF NO. CAL. MART CLUB AUDITORIUM
AND OPEN HOUSE 1355 MARKET STREET SAN FRANCISCO, CAL.
Furniture buyers and their wives will attend a cocktail party, by invitee
tion only, to be given by the Furniture Club of Northern California.
Invitations will be available on each furniture floor of the Mart through-
out Monday, August 1. Contact: Norman A, Arter, 1355 Market St., San
Francisco.

LINEN TRADE LINEN TRADE ASSN. HOTEL COMMODORE
ASSOCIATION SHOW 45 EAST 17TH ST. NEW YORK, N.Y.

The second Linen Trade Show will again be held at. the Commodore. In
addition to displaying decorative and staple linens, there will be seven
model room displays, featuring linens, and set up by editors from House
& Garden, House Beautiful, American Home, Better Homes and Gardens,
Mademoiselle's Living, Today's Woman and McCall's Magazine.

Contact: Marie Je Puglis, MU. 3=8700; Publicity: Joh, Naseef, WI. 7-0044.

WESTERN SUMMER WESTERN 1355 MARKET STREET
MARKET MERCHANDISE MART SAN FRANCISCO, CAL.
Over 2200 manufacturers of all kinds of home goods will exhibit new
lines at this Market. The theme is "Fortunes in '49." Contact: Frank
K. Runyan, President, Western Merchandise Marts 1355 Market Street,

San Francisco, Cal.

He Be

DATE

Monday
August l-
August 12
a) :00 A Mee
6:00. P.M.

August 1+
August 13

August 1+
August 26

Tuesday
August 2
Evening

Wednesday
August 3
4:00 P.M.=
6:00 P.M,
Cocktails

Wednesday

August 3
Dinner

August 7-
‘August 10

August 8-
August 13

August 14

August 14-
August 18

WHAT'S GOING ON

PRESS PREVIEW:

GIVEN BY WHERE
CHICAGO GIFT SHOW EASTERN MFRS & IMPORTERS PALMER HSE., CHICAGO
Two hundred exhibitors will display more than 500 lines of merchandise
at the 48th semi~annual Chicago Gift Show. Many new dinnerware and
stationery lines will be shown. On Thursday, August 4, a dinner dance
for exhibitors and buyers will be held in the Red Lacquer Room of the
Palmer House. Tickets may be obtained from the Secretary's Office,

Room 700, The show will close at 1 P.M. on Aug. 6 and Aug. 12 and all
exhibits will be clased on Sun., Aug. 7. Contact: George F. Little
Management, 220 5th Avenue, New York City, MU. 9+7147.

MERCHANDISE MART GIFT SHOW, MERCHANDISE MART, CHICAGO, ILLINOIS.
CONTACT: ROBERT B. JOHNSON, ROOM 262, MERCHANDISE MART, CHICAGO 54, ILL.

CONFERENCE ON SILVERSMITHING, RHODE ISLAND SCHOOL OF DESIGN.
CONTACT: MARGARET CRAVER, R. I. SCHOOL OF DESIGN, PROVIDENCE, R.I.
RETAILERS! SEMINAR WESTERN MERCH, MART MART CLUB, AUD.

1355 MARKET STREET SAN FRANCISCO, CAL.
Sponsored by the Retail Furniture Assn. of California, Inc., and open to
retailers only, a seminar, “Second Semester - Post Graduate Course in
Retailing", will be held under the counsel and direction of a faculty
drawn from among the most experienced merchandising authorities in the
west. Contact for reservations: Ralph A. Brown, Retail Furniture Assn.
of California, Western Merchandise Mart, 1355 Market Street, San Fran-
cisco 3, California.

HUNTER DOUGLAS WALDORF ASTORIA
NEW HOME ACCESSORY CORPORATION PALM ROOM

A new and revolutionary home product will be introduced to the press by
the Hunter Douglas Corporation. By invitation vaca Publicity:

Ruth Hammer Associates, Inc., EL. 5~7108,.

WESTERN MERCH, MART MART CLUB AUDITORIUM
1355 MARKET STREET SAN FRANCISCO, CAL.
The annual Western Radio-Television and Appliance dinner will be ad-

TRADE DINNER

dressed by James J. Nance, president of Hotpoint, Inc., on "Salesmanships

Number One Job." The other principal speaker will be Julius Klein, vice
president of Caloric Stove Corp. Following the speakers’ program there
will be a complete stage show. Contact: George A. L'Amoreaux, Western
Merchandise Mart, 1355 Market Street, San Francisco 3, California,

NEW YORK STATE GIFT SHOW
HOTEL STATLER, BUFFALO, NEW YORK.

ADVANCE DATES AND NOTICES

TWIN CITY FURNITURE MARKET WEEK, MINNEAPOLIS AUDITORIUM, MINNEAPOLIS.
CONTACT: M. C, SALISBURY, SALISBURY CQ., MINNEAPOLIS, MINN.

V-J DAY.

PITTSBURGH GIFT SHOW, HOTEL WILLIAM PENN, PITTSBURGH, PENNSYLVANIA.
CONTACT: JOHN M, HAMMER, KNOX, PENNSYLVANIA

“%n

DATE
August | lLde~

August 18 |

August 15-
August 18

August 15~
August 19

Tuesday
August 16

August 16=
August 19

August 20

August 2l-
August 24

Sunday
August 2l-
August 25
9:00 A.M.~
6:00 P.M,

August 22~
August 26

August 22-
August 26

Aug. 23+27

August 27+
August 31

Aug. 2831
Monday

August 29
Just out

WHAT'S GOING ON WHERE

GIVEN BY

PACIFIC NORTHWEST GIFT & HOUSEWARES SHOW, OLYMPIC HOTEL & TERMINAL SALES
BLDG., SEATTLE, WN.

CONTACT: KAY LEBER, 1355 MARKET ST., SAN FRANCISCO.

AMERICAN NATIONAL RETAIL JEWELERS ASSN. TRADE SHOW, WALDORF-ASTORIA,N.Y.
CONTACT: C.T. EVANS, SEC'Y, 551 FIFTH AVE., NEW YORK, MU, 22764,

DOMESTICS & LINEN SHOW, HOTEL NEW YORKER, NEW YORK CITY,
CONTACT: HERBERT M. WATERS, R.F.D. 1, LANSDALE, PENNSYLVANIA,

ANNUAL CLUB CURTAIN & DRAPERY CLUB RYE WOOD COUNTRY CLUB
OUTING 45 W. 35TH STREET WESTCHESTER CO,,N.Y.
The annual outing and day of sports will be held* at the same club as
last year. Golf, baseball, soft ball, Swimming and card games will be
held. Tickets are $12 each which covers all expenses. Contact: George
de Luna, Curtain & Drapery Club, 45 West 35th St., N.Y.C., WI. 72500,

ALLIED LINE SHOW FOR CREDIT JEWELERS, BELMONT PLAZA HOTEL, NEW YORK CITY.
CONTACT: ARTHUR TARSHIS, 36 WEST 47TH STREET, LU. 2-4627.

CHICAGOLAND MUSIC FESTIVAL, HOTEL SHERMAN, CHICAGO, ILLINOIS.
CONTACT: P, MAXWELL, CHICAGO TRIBUNE, TRIBUNE TOWER, CHICAGO, ILLINOIS,

PORTLAND GIFT & HOUSEWARES SHOW, PORTLAND & BENSON HOTELS, PORTLAND,ORE,
CONTACT: KAY LEBER, WEST. MDSE. EXHIBITORS ASSN.,1355 MARKET ST.,SAN FRAN,

GIFT, LAMP, CHINA ORIENT-OCCIDENT ASSN. HOTEL McALPIN

AND GLASS SHOW 245 FIFTH AVENUE NEW YORK, N.Y.

A new show, sponsored by the Orient-Occident Assn., and known as The
Eastern Gift and Lamp Show, will accommodate several firms unable to
obtain display space at the regular New York Gift Show. The show will
close at 12 noon on Thursday, Aug. 25, Contact: Walter E,Ward,MU,6-3708,

MARKET WEEK, 225 FIFTH AVENUE, NEW YORK CITY.
CONTACT: ETHEL MACDONALD, MU. 5-6377.

NEW YORK GIFT SHOW, HOTELS NEW YORKER AND STATLER, NEW YORK, N.Y.
CONTACT: GEORGE F, LITTLE MANAGEMENT, 220 5TH AVE., N.Y¥.C., MU. 99-7147.

ADIRONDACK CRAFTSMEN'S EXHIBIT, SARANAC LAKE, N&W YORK,

OHIO STATE GIFT SHOW, HOTEL DESHLER-WALLICK, COLUMBUS, OHIO.
CONTACT: WALTER E. OFFINGER, MERCHANDISE MART, CHICAGO, ILLINOIS.

NEW ORLEANS GIFT SHOW, NEW ORLEANS, LOUISIANA,

NEW COOKBOOK A. A. WYN 23 WEST 47TH STREET
"The Texas Cookbook" by Arthur and Bobbie Coleman, lists a wide range of
unusual dishes from this lusty state which has a cuisine of its own,

It is derived from French, Indian, Spanish, Mexican, and Old South
sources with a bit of Italian and Chinese mixed in. Directions are
clear and simple and geared to modern cooking methods. Publicity:
Eileen Kelly, PL. 77350,

wile

DATE

Sept. a
Sept. 8

Sept. y)

Sept. 5~
Sept. 8

Se pt ® 10=
Sept. 17

Sept. ll+
Sept. fog 4

Thursday
July 21-
August 21

Tuesday
Sept. 13-
Oct, 30

WHAT'S GOING ON GIVEN BY WHERE
SEPT.-OCT. ISSUE MADEMOISELLE'S LIVING OUT ON THIS DATE.

DETROIT GIFT SHOW, HOTELS STATLER & BOOK-CADILLAC, DETROIT, MICHIGAN
CONTACT: WALTER E, OFFINGER, MERCHANDISE MART, CHICAGO, ILLINOIS.

LABOR DAY (Monday).

ALLIED GIFT & JEWELRY SHOW, HOTEL ADOLPHUS, DALLAS, TEXAS
CONTACT: ALLIED EXHIBITORS, INC., 712 SO. OLIVE ST., LOS ANGELES, CALIF.

NAT'L FURN. AND HOME FURNISHINGS SHOW, GRAND CENTRAL PALACE, NEW YORK.
CONTACT: LOU E. SCHNEIDER, NATL. FURN. & HOME FURN. SHOWS, MU. 5-0218.

NATIONAL HOME WEEK, DESIGNED TO REPORT HOME BUILDING PROGRESS TO PUBLIC
SPONSORED BY NATL. ASSN. OF HOME BUILDERS, 1028 CONN. AVE. N.W. ,WASHINGTON,

MUSEUM, GALLERY AND GARDEN NEWS

ART NOUVEAU SHOW MUSEUM OF MODERN ART ll WEST 53RD STREET
A small exhibition of Art Nouveau, a significant though short-lived decor-
ative style which began in Belgium about 1890 and spread to France and
ether countries, features objects recently added to the Museum's collec-
tion of design. The movement is considered one of the starting points

for modern design. Included are furniture designed by Hector Giumard,
Tiffany vases, Galle glass, jewelry. On first floor. Hours: 12 to 7
weekdays, 1 to 7 P.M, Sundays. Publicity: Betty Chamberlain, CI. 5+8900.

PRESS PREVIEW OF TEXTILES MUSEUM OF MODERN ART 11 WEST 53RD STREET
The life work of Ani Albers, outstanding weaver-designer and weaving
teacher in this country, will be on display. Miss Albers was formerly
associated with the Bauhaus in Germany. Open to public on Sept. 14.
Hours 12 to 7 P.M. weekdays; 1 to 7 P.M. Sundays. Publicity: Betty
Chamberlain, CI, 5=8900. at

EDITORIAL NOTES

If you are planning promotions to tie-in with Home Fashion Time, 1949,
which will be held from September 26 to October 1 this year, you may
find it helpful to get in touch with the committee chairman for your
particular business. We list them below:

Committee Chairman i Telephone
Over-all Chairman Madelyn Smith MU. 6-3497
Art Kay Lewis MU. 9-3670
Lectures | Mary Brandt GR. 7=-2853
Manufacturers _ Ethel Brostrom MU, 3-8910
Publicity Claire Corbin JU. 6=5643
Retail Stores (N.Y.C.

Metropolitan Area) Blanchard Bartlett PL. 5~7157
Retail Stores (Out of N.Y.C.
Resident Buying Offices) Irene Fogel MU. 5-4190

For additional information on any phase of Home Fashion Time, write or
telephone the Executive Secretary of the Home Fashions League, Inc.,
Josephine M. Brush, 155 East 96th St., New York 28, N.Y. SA. 2-1839.

ote

'S GOING ON GIVEN BY WHERZ
RADIO AND TELEVISION NEWS
TELEVISION SHOW WABD DUMONT TELEVISION.
"YOUR TELEVISION SHOPPER" CHANNEL 5 515 MADISON AVENUE

Rug cleaning will be demonstrated by Kathi Norris as a feature of "Your
Television Shopper." Publicity: Gerald Lyons, MU. 82600,

TELEVISION PREMIERE CBS-TV CBS~TV
"CLASSIFIED COLUMN CHANNEL 2 485 MADISON AVENUE

_ This new program will feature Paul de Fur who will demonstrate all sorts

of products designed to make housekeeping easier. This program will run
every week, Monday through Friday. Publicity: Helen Brattrud, PL. 5+2000,

SION GUID

Washington, D.C. Station WTTG, 12th and E, Streets, Washington 4,
D.C. Program Manager, Roger Coelos.

Chicago, Illinois, Station WGN-TV ~- Chicago Tribune, 400 West
Madison St., Chicago 6, Illinois. Program Manager~ Jay E, Faraghan.

New York, N.Y. Station WNBT - National Broadcasting Company, 30
Rockefeller Plaza, New York 20, N.Y. Executive Producer, Warren Wade.

New York, N.Y. Station WPIX ~ News Syndicate Co., Inc., 220 East
42nd Street, New York 17, N.Y. Program Manager, James S. Pollak.

Los Angeles, Cal, Station KTTV ~ Times Mirror Co., 1025 N. Highland
Ave., Los Angeles 38, Cal, Program Manager, Hal Hudson.

Los Angeles, Cal. Station KTLA ~ Paramount Television Productions, Inc.
9451 Marathon St., Los Angeles 38, Cal. Program Manager, Philip Booth,

Los Angeles, Cal. Station KTSL = Don Lee Broadcasting System, 1313 N.
Vine St., Hollywood 28, Cal. Program Coordinator, E. Carlton Winckler.

ITORTAL REQUIR TS

For American Savings and Loan Service, 22 E. 12th St., Cincinnati, 0,
This concern, which publishes Quarterly House Magazines for savings
and loan associations, will welcome pictures and articles, or out-
lined information, on all subjects of home=emaking interest. This
includes redecoration schemes, the uses of various products in the
home, home economic hints and notices of new products to make house-~
keeping easier. Articles published do not plug particular products;
however, credit lines are given for material used. Contact: David
Singer, Editor, 22 East Twelfth Street, Cincinnati 10, Ohio.

For Public Relations Publications, 2700 E, Main St., Columbus 9, Ohio,
This publication features stories and photographic illustrations of
material geared to homemaker readership - home modernization, new
appliances, decorating, landscaping, furnishings, human interest,
music, book reviews, household tips, and so forth, Photographs must
be top quality in all respects. Contact: Robert R. Spooner, Editor.

~6-

Im Iuimishengs Calder

Room 519, 9 East 46th Street, New York 17, N. Y. Plaza 9-2917

Emma Aubert Cole, Managing Editor
Arlene Hannes, Associate Editor

Zelda K. Schiller, Circulation Manager —
Hilda Kassell, Promotion Director

HOME FURNISHINGS CALENDAR is published every Thursday.
There is no charge for any listing. Subscription rates: One year, $30;
six months, $18; three months, $10; single copy, $1.

OR RS